Red roses proclaim "I love you." They are the ultimate symbol of romantic love and enduring passion. Florists can't keep up with Valentines Day demand for red roses, If this is the message you want to convey, no other rose color will do.

Yellow Roses
Yellow roses indicate friendship and freedom -- so it's best not to send them if your intentions are romantic and long-lasting; Yellow roses are also appropriate for sending congratulations to newlyweds, graduates, and new mothers. 

Lilac Roses
Lilac roses indicate the sender has fallen in love at first sight with the recipient and is enchanted. 

White Roses
Pure white roses symbolize truth and innocence. They also send other messages: "I miss you" and "You're heavenly."